High School students look at the community from an outside perspective
Business students in Bismarck are being put to task. With help and guidance from the Bismarck-Mandan Chamber of Commerce (Chamber), as well as local businesses, they are creating a brochure to attract new businesses to the community.
"The goal is to help high school students look at the community like an incoming business would," said Kelvin Hullet, president of the Chamber. "As they gather statistics and research from a commercial perspective, we hope they will see the great value of our community."
"By looking at our community profile, students will have a better understanding of the factors that come into play when new businesses are looking at entering our community. It also should give students the opportunity to look at the Bismarck-Mandan community and be able to compare the economic condition of our community with other communities across the country," said Jessica DeVaal, business teacher at Century High School and a driving force behind this project.
The project, which will conclude in mid-October, has two distinct parts. The first is a brochure, which gathers statistics that businesses looking to come into the community investigate when considering opening in a new area. The brochure will focus in on areas such as population, cost of doing business, weather, competition and education. Students are encouraged to think beyond the given parameters, coming up with unique ways of selling the community to outside companies.
The second part of the project will pair students with businesses from five key sectors: manufacturing, service, retail, non-profit and wholesale. Students will interview businesses in each of those areas, learning why companies find Bismarck-Mandan attractive and what makes the community a draw.
"I hope this project will give students the opportunity to look at businesses that they don't often see or utilize, as well as look at the different types of industry our community offers. Through this project and continuing through the school year, I hope this project will give students opportunities to visit with local business owners about the victories and struggles of owning a business," said DeVaal.
"We want to see students engaging in the local economy and garnering a deeper understanding of what it is that draws companies to the community. Understanding economic development and seeing how it is sold may keep students interested in our community. At the very least, we hope it will engage them to look at business in a way they might not have previously," said Hullet. "Graduating business savvy individuals is the ultimate reward."
Four classes from Bismarck High School and Century High School are working on this project. They are being broken into groups of five. At the end of the project, each group will present their brochure and findings to members of the Chamber's board of directors.
For more information about this project, please contact the Katie Moore Aitchison at (701) 223-5660 or via email at firstname.lastname@example.org.
Copyright 2009 Bismarck-Mandan Chamber of Commerce
1640 Burnt Boat Drive * PO Box 1675
Bismarck, ND 58502-1675 email@example.com